AMAZE™ SP (Sodium Polyitaconate) is an innovative addition to the hair styling market, specifically crafted to provide consumers with a more natural hold. Formulated from a natural source and produced through an eco-conscious process, this sustainable styling polymer excels in performance while remaining gentle on hair. Versatile in its applications, AMAZE™ SP can be seamlessly incorporated into a variety of hair styling products, including mousses, creams, and sprays. Unlike conventional synthetic or partially synthetic styling agents, AMAZE™ SP offers unique benefits that set it apart, making it a preferred choice for formulators seeking high-performance, environmentally friendly solutions in hair care.